Job Responsibilities:
- Plan, develop, and execute On-page and Off-page SEO strategies for our multi-brand, multi-site company, globally
- Evaluate and implement content and link-building strategies to gain DA and SERP rankings
- Outreach relevant sources to gain high-quality content backlinks to increase DA
- Ensure the web universe is well-optimized for SEO and user experience
- Improve conversion rate from search results to website visitors > gated content form submit (resources, webcasts, trials) > trial activation > purchase
- Monitor core pages for ranking fluctuations and provide insight to the business to help understand any rank changes
- Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends
- Prepare monthly SEO and analytics reports
- Perform regular SEO audits and inspections to identify regular on-site content and off-site opportunities
- Support the SEO Director in driving the acquisition strategy to ensure we build brand awareness, grow audiences and maximize growth.
- Lead/Recruit a team of SEO Execs/Specialists to help achieve our search visibility and monetization goals
- Support the business development team to understand market trends and estimate the future performance of multiple finance verticals.
Essential Requirements:
- 5+ years of hands-on experience and a proven track record of driving user and revenue growth from SEO and inbound marketing activities.
- International SEO experience – working on the global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
- Advanced knowledge and experience with using platforms and tools like Google Search Console, Google Analytics, SEMRush, Ahrefs, DeepCrawl, Screaming Frog, Google Data Studio, and other SEO tools
- Experience in off-page and on-page optimization techniques, outreach, and backlinking recommendations to grow organic search traffic and conversions
- Excellent written and spoken English communication skills
- Highly organized, with strong attention to detail
