Role Title: Lead Specialist-Performance Marketing
Job Responsibilities:
- You will drive paid demand generation strategies at a group level for all 3 brands, globally (primarily Europe and US).
- Develop and own a framework for managing audiences across channels.
- Launch ABM campaigns by collaborating closely with the integrated marketing team to reach, engage and convert the accounts that matter to our business.
- Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects.
- Plan and deploy media budgets across various channels, segments, and regions in order to help Sales meet their pipeline goals.
- Drive innovation and experimentation in our demand generation programs to improve our demand creation & conversion reduce CPLs, increase SQL and impact.
- Lead efforts and strategy with our ad tech vendors and agencies to proactively test and improve demand generation campaigns.
- Drive awareness, interest, and consideration, further delivering high-quality inbound SQLs and RoI.
- Plan and manage integrated demand generation campaigns across different paid media channels.
Who’ll be a good fit:
- Minimum 7 years of hands-on experience and running successful demand generation programs for international markets primarily Europe and US.
- Hands-on experience with Google Ads, Paid Social (LinkedIn, Twitter Xing), Display, DV 360 or other DSPs.
- Experience in running marketing campaigns at scale across multiple platforms/geographies.
- Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics using Google Analytics /Segment and Google Tag Manager.
